Friday, July 27, 2012

Hairdresser's Invisible Oil

 We love the hot, humid weather of summer but summer can also be rough on your hair. Trying to fight frizz or flat hair that's deflated by the heat can become a losing battle. And who wants to pull out the blow drier when its 100 degrees outside?! Pastes, gel, creams and hairsprays become sticky and heavy and you feel like your only option is a ponytail.

But if you're like Bianca Dueñas, her goal is to whip her hair into the best shape possible, with as little effort as possible. Her variegated blond bob has become somewhat of a personal style signature for the New York-based, Spanish-Italian fashion exec, who opts to wear her hair “wavy, because it’s low-maintenance.” And while it’s true that “a good cut and color go a long way,” even Bianca needs a bit of additional assistance come Memorial Day. 

Bumble and bumble thought she’d be the perfect girl to try out Bumble and bumble’s new Hairdresser’s Invisible Oil, created because Bumble’s hairstylists couldn’t find a formula that was clear and lightweight, yet able to soften all hair types to achieve “feathersoftness” and shine—minus the dreaded greasy look or feel.

Bumble and bumble swung by Bianca’s apartment at 10 AM on a soon-to-be-sweltering Sunday and helped her pack a beach bag for their excursion. They asked her to pump a few drops of the tropical-scented oil into her hands and work into her hair post-shower (built-in UV protection!!), and let it air-dry. 

She spent the better part of the morning dipping in and out of the water, then Bianca twirled her now-sun-dried waves into submission with another helping of Bumble’s multi-oil (argan, coconut, macadamia nut, sweet almond, safflower seed…hungry yet?), multi-purpose product. At the end of the day, Bianca’s hair required a little TLC, so Bb. sent her back to the big city with a bottle of Hairdresser’s Invisible Oil and instructions to mix a few squirts into her favorite conditioner for a DIY extra-deep-conditioning masque. See? It does exist—one hair product that does pretty much everything. Won’t your weekend bag be happy? And speaking of happy, we will have this product in our salon next week! We are so excited!

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