Tuesday, October 4, 2011
Behind the (new) bottle
Blow Dry, bit by bit
how Bumble and bumble's latest and straightest product came to be...-Inspired by sleek runway looks and naturally straight hair with energy and movement.
-It's called Blow Dry because its heat-activated (but it calms frizz right out of the tube, too).
-Inside is a lightweight styling balm that delivers straight, smooth healthy-looking hair.
-Featherweight silicones smooth frizz and keep hair soft (but won't flatten or weigh down even the finest of hair).
-It's designed with a warm and sophisticated fragrance with musky, vanilla accents (yum).
-Use a flat iron for pin straight style and a blow dryer to build bend and volume.
-Bb.'s very own revolutionary Concen-straight Technology is the secret behind the lasting smoothness. Pin It