Saturday, November 3, 2012

Sumo Family

The sumo family began with the curiosity of a Parisian Editorial Stylist in Japan. During a trip to Tokyo, Laurent Philippon was invited to a sumo wrestling match, where he became enthralled with the way sumo wrestlers wore their hair. He and his fluent traveling companion were invited "backstage" after the match to meet the man who melted a waxy compound in an iron cauldron before applying, cooling and setting the glossy black helmets of hair. Inspired by this smelly stuff, Laurent returned with a mission. Sumowax was the hard-holding result, and the flexible Sumotech soon followed as its modern offspring.
A decade later, Laurent dreamed of giving the sumo brothers a softer side for fluid styles. He imagined a wax that was strong on shine, but soft on hold. Part polish, part definition. Part fashion, part finisher. We answered his request with our first–ever pomade – part wax, part oil – named for its dual nature: Semisumo.
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